Zéro
As part of the course, I was asked to create a living visual identity for an independent local business. I chose Zéro, a zero-waste shop in London that buys food in bulk quantities in recyclable, reusable or returnable packaging.
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Title: Zéro
Topic: Strategy & Identity (Year 2)
Year: 2022
With this rebranding project, I was looking for more established branding, a community feel, and to catch the attention of more customers. Since they have customized blogs, it would be beneficial to transfer the content into Instagram posts so more people can learn about zero-waste living.
To incorporate dynamic branding into this project, I created 3D versions of the letter "o" and used them as both a packaging design and an Instagram ad.
