The campaign “We Care” is a campaign that focuses on providing information on how to support and be aware of people who are carers. The concept for this campaign is to look at the careers of carers who have fallen into the position of caring and further build on the idea of sympathy through our touchpoints. For our target audience, we aim towards the close friends & family of the carers.

This was a collaborative project to understand the use of communication design to encourage individuals to support their friends and family who have taken on care activities.