Plenty
Plenty is a vegan food truck based in Singapore. They’re currently gaining a lot of attraction and success in recent years. Last month they raised a lot of capital from investors and are now looking to expand to other parts of the world. They are looking for a new identity that will help them in their goal of bringing tasty healthy vegan food to the world.
This brief was given by Shantanu Kumar. It was a branding competition in collaboration with Milanote.
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Title: Plenty
Brief by: Shantanu Kumar
Year: 2021-2022
Award: 2nd runner-up in brand design contest
The name Plenty helps express the common misconceptions about vegan food and my doubts about it. I typically associate it with not having enough nutrients to satisfy my cravings. This leads to the idea that you will never feel satisfied.
I focused more on logo design and promotional items such as posters for this project.
Plenty Coffee Cups
Plenty Signage
Plenty Business Card
Poster Design & Signage
To incorporate a more playful element, I designed an illustration of a man eating noodles out of a take-out container.
Plenty Food Truck
Plenty Posters